Skip to main content

In a significant stride towards reshaping the online shopping landscape, Assistant Lecturer Shrouk Elsawaf, from the School of Computing at Coventry University Egypt Branch at The Knowledge Hub Universities, in collaboration with Professor Aziz Barbar, Head of the School of Computing, unveiled a pioneering research paper titled “Virtual Fitting Room: An Augmented Reality (AR) based Mobile Application.” 

The groundbreaking research paper delves into the fusion of Augmented Reality (AR) technology into the online shopping sphere. Its focus lies in introducing a novel concept—an AR-based mobile application—that empowers consumers to virtually try on clothing items before making a purchase. This innovation marks a potential game-changer, promising to redefine the conventional online shopping experience. 

The integration of AR technology within the online retail domain opens up a realm of possibilities, aiming to address a common challenge faced by online shoppers: the inability to physically try on clothing before buying. By leveraging AR, this research aims to bridge this gap, offering consumers a simulated, yet highly realistic, experience of trying on different clothing items via a mobile application. 

Presented by Shrouk Elsawaf at the esteemed 18th IEEE International Joint Symposium on Artificial Intelligence and Natural Language Processing (iSAI-NLP 2023) held in Bangkok, Thailand from November 27th to 29th, the research paper received notable recognition. Elsawaf’s presentation showcased the innovative potential of AR technology in revolutionizing the e-commerce sector and garnered attention for its forward-thinking approach to enhancing the online shopping experience. 

The publication of this research paper underscores TKH-School of Computing’s commitment to spearheading innovative advancements in technology and its practical applications. Furthermore, it highlights Coventry University Egypt Branch’s dedication to fostering a culture of research excellence and encouraging initiatives that contribute to reshaping industries and consumer experiences. 

The emergence of this AR-based Virtual Fitting Room concept not only underscores the evolving landscape of technology but also emphasizes the ongoing commitment of academic institutions like Coventry University Egypt Branch in pioneering cutting-edge solutions that resonate with the evolving needs of society. As technology continues to advance, the integration of AR in online shopping stands poised to transform and elevate the way consumers interact and engage with e-commerce platforms, marking a pivotal step towards a more immersive and personalized shopping experience. 

Close Menu