On June 5th, 2024, the TKH-Coventry School of Business hosted its highly anticipated Business Expo, an event dedicated to showcasing the innovative projects of its students. This expo marked a significant milestone in the academic journey of these brilliant minds, highlighting their creativity and entrepreneurial spirit.
The expo was an outstanding success, drawing over 350 attendees who were thoroughly impressed by the quality of the students’ projects across multiple disciplines like Sports Marketing, Influencer Brand Marketing, Clothing, Jewellery, FinTech and much more. The guests were captivated by the students’ creativity, problem-solving skills, and their unwavering dedication to challenging conventional ideas. Each project showcased a unique blend of innovation and practical application, reflecting the students’ deep understanding of their respective fields. The expo not only highlighted the students’ technical prowess but also their ability to communicate complex concepts effectively.
The event was honored by the presence of several distinguished figures. Prof. Dr. Yasser Sakr, President of TKH, addressed the audience, commending the students for their hard work and ingenuity. Dr. Rasha El Gendi, Acting Head of the School of Business, also delivered an inspiring speech, emphasizing the importance of innovation and unconventional thinking in the business world. Additionally, Hala Abdel Wadood, CEO of Moharram and Partners Firm for Public Affairs and Strategic Communications in Africa and the Middle East, shared valuable insights from her extensive experience in strategic communications. In attendance were multiple industry experts that witnessed the students’ projects:
Hisham El Badawy, Group Chairman – Global Impact Consulting Group,
Amr El Helaly, Co-Founder – Polygon Real Estate and Co-Founder – Modern Bakeries Rich Bake,
Akram Farag, CEO – Spine Media FZ-LLC,
Khaled Shedid, CEO – El Nasr Automotive,
Mohamed Yousef, Group CFO – El Sewedy Group,
Ahella El Saban, Co-Founder & Executive Vice Chairman – Exits MENA,
Dina Eissa, Marketing Director – Mideast Communications,
Hassan Ragab, Senior GM – The Institute of Financial Consultants,
Ahmed Edwy – ALFA Blue Management Consulting,
Ahmed El Fatatry, Chairman and CEO – KMT,
Basel Roshdy, CEO and Managing Director – Nile Capital Holding for Financial Investments,
May Basha, People & Culture Vice President – SuperPay,
Mohamed Soliman, Enterprise & Business Development Vice President – SuperPay,
Aya Ibrahim, Commercial Director – PayMob,
Omar Abdel Gawad, Marketing Communications Director – Bokra,
Dr. Sherif Rashed, CEO and Founder – Diaphanos for Business Consultancy,
Dr. Randa Ibrahim, Head of Business Development – Al Kharafi Group,
Dr. Samir El Shwey, Chairman – Orascom,
Reem Anis, Talent Manager – Danone Egypt,
Rana El Behery, Senior HR Manager – Aleph MENAT,
Hazem Sultan, Partner – RSM Egypt, and
Ahmed Kortam, Partner – RSM Egypt.
Attendees left the expo inspired by the remarkable talent and potential of the next generation of thinkers and innovators. It was a testament to the students’ hard work and the supportive environment that nurtures such extraordinary talent. The Business Expo concluded with an awards ceremony, celebrating the students’ remarkable achievements and innovative projects. This event not only highlighted the culmination of their academic efforts but also set the stage for their future endeavours in the business world.
The TKH-Coventry School of Business is proud to witness the unleashing of its students’ unconventional minds and looks forward to their continued success and contributions to the field of business.
