This course aims to produce future business professionals with a broad understanding of fashion, who innovate and collaborate to drive the global fashion industry forward with a new, responsible directive.
This course is designed to appeal to students that are passionate about the global fashion business and are looking to explore and develop creative and intellectual skills needed to enter the dynamic fashion industry.
The course nurtures individual creativity, business acumen and future employability aspirations/goals. It will help you learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
Main Study Themes
Creativity & enterprise
Intercultural & international engagement
Innovation & digital fluency
Community contribution & responsibility
This course is designed to allow students to develop the graduate attributes to enter numerous career paths within the fashion industry and beyond. International Fashion Business graduates will be creative, informed, entrepreneurial and ethical influencers able to drive the innovations vital to the Fashion and wider creative industries. The future fashion business graduate will need a broad understanding of the world around them, cultivating innovation and collaborative approaches to drive the global fashion industry forward with a new responsible directive. The course nurtures individual creativity, business acumen and future employability aspirations and goals. Students on this course will benefit from collaborating with Art and Design students. This will help them to build relevant networks and understand the myriad nature of disciplines embedded in Art and Design cultures and industries.
Throughout the BA International Fashion Business, students will cover topics such as innovation in fashion global arenas; marketing, sustainability, trend forecasting, data analytics in business environments; operational strategies including digital branding, entrepreneurship and organisational development to help students think about the dynamic nature of global fashion business environment in order to reshape current and future business models and identify new opportunities. Students will also be introduced to a broad range of creative digital software used within the industry.