BA Business and Marketing
From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career.
Within our fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers.
This professionally accredited course is designed to help you gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. We aim to provide a solid understanding of business analysis, planning, and management, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and how to promote competitive advantage.
Main Study Themes
We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.
The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.
There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.
One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop – creative, analytical, inter-personal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.
Foundation year - Level 3
- Foundation Academic English Skills 1
- Foundation Academic English Skills 2
- Foundation Academic English Skills 3
- Fundamentals of Economics
- Fundamentals of Accounting and Finance
- Introduction to Marketing
- Introduction to Business Management
Year 1 - Level 4
- Employment and Academic Skills
- Marketing Research and Data Analysis
- Marketing Principles and Practice
- Financial Management for Business
- Introduction to Integrated Marketing Communications
- Organising for Business
- Academic Writing: Developing Critical Thinking Skills
Year 2 - Level 5
- Career Preparation
- Marketing Insight
- Marketing Management
- Consumer Behaviour
- Digital Business
- Management and Leadership in Marketing
- Work Placement
- Effective Communication Skills 2
Year 3 - Level 6
- Career Development
- Marketing Strategy
- Contemporary Marketing Issues
- Responsible Business Strategy
- Enterprise and Entrepreneurship
- Academic Writing 3: Writing Skills for Dissertation and Research Project