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BA Business and Marketing

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Course Overview

The BA (Hons) Business and Marketing (BABM) course delivered at CUB at TKH Egypt, provides an opportunity for students to develop advanced knowledge and understanding of business and marketing, as categorised by the Bachelor’s Degree in Business and Management benchmark, UK Quality Assurance Agency for Higher Education (QAA, 2019). This course equips students with a broad range of business knowledge together
with a focus on marketing enabling them to be effective marketers in public, private or voluntary organisations. The course has the principles and practices of marketing at its core, but also provides students with the broader knowledge and skills of business management and leadership that contribute to success for market-led organisations.

Main Study Themes


We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.


You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.


We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.

Field Research

You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

Course Information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.

There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.

One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop – creative, analytical, inter-personal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.

  • Foundation Academic English Skills 1
  • Foundation Academic English Skills 2
  • Foundation Academic English Skills 3
  • Fundamentals of Economics
  • Fundamentals of Accounting and Finance
  • Introduction to Marketing
  • Introduction to Business Management
  • Employment and Academic Skills
  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Financial Management for Business
  • Introduction to Integrated Marketing Communications
  • Organising for Business
  • Academic Writing: Developing Critical Thinking Skills
  • Career Preparation
  • Marketing Insight
  • Marketing Management
  • Consumer Behaviour
  • Digital Business
  • Management and Leadership in Marketing
  • Work Placement
  • Effective Communication Skills 2
  • Career Development
  • Marketing Strategy
  • Contemporary Marketing Issues
  • Responsible Business Strategy
  • Project
  • Enterprise and Entrepreneurship
  • Academic Writing 3: Writing Skills for Dissertation and Research Project

We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

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