The School of Business at Coventry University’s Branch at The Knowledge Hub Universities (TKH) successfully hosted its 3rd Annual Business Expo 2026 under the theme “Unleashing Unconventional Minds,” bringing together students, industry leaders, entrepreneurs, academics, parents, and business professionals for a full-day showcase of innovation, creativity, and entrepreneurial thinking.
Held across TKH campus, the expo featured a wide range of student projects and business concepts developed across multiple disciplines. Visitors explored exhibitions spanning entrepreneurship, branding, digital marketing, fintech, sustainability, sports business, fashion, and emerging business technologies, reflecting the students’ ability to transform innovative ideas into practical market-driven solutions.
The event commenced with an arrival and networking session, followed by an extensive exhibition tour that allowed attendees to engage directly with students and gain insight into their academic and entrepreneurial journeys. The projects demonstrated not only strong business acumen and strategic thinking, but also the creativity and confidence required to challenge conventional business models. The expo also served as a valuable platform for students to connect with industry experts, business leaders, and investors, opening doors for mentorship, networking, and potential business opportunities.
The expo’s keynote session featured distinguished speakers including Mr. Mohamed Shawky, CEO of El Sewedy Education; Prof. Shahira Samir, Acting President of The Knowledge Hub Universities; and Dr. Rasha El Gendi, Head of the School of Business. The speakers emphasized the importance of innovation-led education, entrepreneurship, and industry collaboration in preparing future-ready graduates capable of navigating evolving global business landscapes.
One of the event’s highlights was the Shark Tank Panel Talk, powered by Shark Tank, which provided students with valuable exposure to entrepreneurial insights, investment perspectives, and startup culture. The session created a dynamic platform for discussion around business scalability, innovation, and the future of entrepreneurship.
The event concluded with the Dissertation Awards Ceremony, attended by Eng. Ahmed El Sewedy, Chancellor of Coventry University and CEO of El Sewedy Electric, and Eng. Ahmed Tarek, Founder and Chairman of Alliance Middle East Ship Management, where outstanding student achievements and exceptional projects were recognized. The ceremony celebrated students whose work demonstrated originality, strategic vision, and practical business impact.
The 3rd Annual Business Expo 2026 reflected the School of Business’s continued commitment to experiential learning and industry-integrated education, empowering students to become forward-thinking leaders capable of driving meaningful change in the business world.
Through initiatives such as the Business Expo, Coventry University at TKH continues to foster an environment that encourages unconventional thinking, innovation, and academic excellence, while preparing graduates to contribute effectively to both regional and global industries.
