Art, Design and Media is designed to foster a creative, critical and experiential approach to art, design and media practice with embedded general English and English for specific purposes. Students are encouraged to experiment with different creative methods, test ideas and engage in a process of critical reflection through creative approaches. The course supports students towards informed career choices, with awareness of their own creative strengths and knowledge of creative career pathways. Successful completion of the course enables access to appropriate degree- level study with Coventry University. The year includes embedded academic English and study skills support.
Main Study Themes
Media and Communication
Introduction to the meaning, importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted.
Digital Storytelling and Media Design
Investigate the effects of immersive forms of digital media on storytelling by exploring areas such as augmented reality, pervasive and immersive media, locative media and interactive storytelling.
Creative and Critical Digital Practice
Develop the core skills and knowledge necessary to effectively produce, distribute and analyze a range of digital media. Examine how people, ideas and content flow through digital environments and use this knowledge to develop a range of digital media artefacts. Experiment with different forms of multimedia content, including digital video, sound, web and other forms.
Merging the creative with the technical, the BA Digital Media course prepares students for careers in a variety of digital media fields, such as immersive production, web and mobile app development, and digital marketing. Students will experiment with a range of technologies, practices, processes and ideas designed to develop their skills and understanding as reflective and sustainable practitioners in the field of digital media design, research, production and professional practice.
It takes a transmedia approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding. The responsive curriculum is therefore well placed to address the rapid developments concerning the impact of new and emerging media technologies and broader changes to the media and communications landscape. The BA Digital Media will enable students to understand the scope and impact of digital technologies and practices in the context of various digital media industries. It will develop their creative thinking and experimentation capabilities in order to allow them to create innovative new applications of digital media practice.