In a distinguished celebration of creativity, scholarly research, and collaborative endeavour, the School of Design & Media at Coventry University Cairo at The Knowledge Hub Universities (TKH) hosted its annual graduation event, Beyond 2025, from 25 to 28 June. Taking place at the historic Al Ismaelia Warehouse and Factory venues in Downtown Cairo, the event brought together graduating students, academic staff, and esteemed industry professionals to engage with the exceptional body of work produced by this year’s graduating cohort.
A Space to Showcase Vision and Process
Beyond represents far more than an exhibition; it is a carefully curated experience that traces the complete journey of design and media students from the earliest conceptual stages to the final execution. Over the course of three days, attendees were invited to participate in guided tours of the student exhibitions, view immersive film screenings, join thought-provoking panel discussions, and attend the School’s inaugural Design Research Symposium. Each project presented reflected months of meticulous planning, experimentation, and refinement.
This year, preparations for Beyond commenced six months in advance, enabling students to produce projects of significant impact and to further develop them for future display at the university campus.
Beyond the Screen: Film, Feedback, and Expression
Beyond the Screen: Film, Feedback, and ExpressionThe event commenced on 25 June with the official exhibition opening at 7:00 PM, followed by a curated film screening from 9:00 to 10:00 PM. The programme featured compelling digital media pieces and short films from the Film Production, Foundation, and Digital Media programmes. These works engaged with bold themes and experimental narratives, leading audiences through cinematic experiences that explored personal, cultural, and societal perspectives.
On 26 June, visitors enjoyed guided exhibition tours, attended a certificate ceremony honouring student achievements, and concluded the day with a second evening of screenings. This session was enhanced by interactive discussions between the creators and attendees, offering valuable insights into the artistic, technical, and conceptual processes underpinning the films.
Research Meets Real-World Engagement
Research Meets Real-World EngagementOne of the most notable elements of Beyond 2025 was the Design Research Symposium, held on 27 and 28 June. The symposium served as a professional platform for emerging researchers to present their academic projects, to an engaged audience of peers, academics, and industry experts.
Presentation topics ranged from urban design interventions to digital storytelling, positioning participants not only as practitioners but also as critical thinkers and scholarly contributors to their respective fields.
The symposium successfully bridged the gap between academic inquiry and professional practice, allowing students to receive constructive feedback from experienced professionals. This initiative reaffirmed Coventry University Cairo’s commitment to integrating theoretical knowledge with applied industry engagement, ensuring that every student’s voice contributes to shaping the future of the creative industries.
A True Collaboration of Passion and Purpose
A True Collaboration of Passion and PurposeBeyond 2025 was not merely a showcase of student work; it stood as a testament to the spirit of collaboration between faculty, students, and creative industry partners. From initial concept modelling in the Fablab to the installation of final works in the Warehouse, the academic team worked in close partnership with students throughout the creative process.
The result was an exhibition space where passion met purpose, and where creative exploration and risk-taking were actively encouraged.
As one faculty member observed, “Every corner of the exhibition reflects a student’s journey, their challenges, growth, and breakthroughs. Beyond is the space where we have the privilege of witnessing that transformation.”
Looking Beyond…
Looking Beyond…With strong participation, extensive industry engagement, and forward-looking content, Beyond 2025 represents another significant milestone in Coventry University Cairo’s mission to equip emerging creatives with the knowledge, skills, and confidence to make a lasting impact on their fields.
For visitors, the event provided an inspiring opportunity to engage with the next generation of designers, filmmakers, and researchers. For the students, it marked a moment of reflection on their academic achievements and an occasion to look ahead to the professional paths they will pursue.
The School of Design & Media remains committed to fostering innovation and excellence, continuing to present platforms such as Beyond that inspire and empower future creative leaders.
Go behind the scenes of Beyond 2025, the annual showcase by the School of Media & Design at Coventry University Cairo. Watch the full story here.
