https://www.youtube.com/watch?v=tVAG0GX36qk&t=13s&ab_channel=TheKnowledgeHubUniversitiesEgypt

BBA Business Administration

Learn More

Course Overview

The Bachelor of Business Administration (BBA) degree is designed to develop your knowledge and skills over a broad range of business areas, with a focus on the application of theory to real business situations, enabling you to explore contemporary business thought and practice.

If you have a passion for business and an aptitude for organisation and management, this course will prepare you for a wide range of potential future career options in the national and international business environment.

Main Study Themes

Managing and Leading

The leadership and management of people within organisations.

International business and globalisation

Understanding organisations and businesses within a global context, including economics, trade, and culture.

Strategy

The development and implementation of business and organisational strategy within a dynamic global environment

Markets

Understanding how markets work. Understanding customer expectations and satisfying their needs.

Project and change management

Project management focuses on the tasks required to design, develop, and deliver successful projects. Change management focuses on supporting people to engage with and adopt the changes.

Course Information

This course reflects the latest business thought and practice with an emphasis on the application of theory to real-world business situations, challenges, and issues.

Case studies will be used to help you develop an in-depth understanding of how the different parts of an organisation support one another. We organise guest lecturers and field trips to highlight the latest and best local practice.

We provide a study environment that will encourage you to build up your awareness of today’s dynamic business environment using practical workshops and seminars alongside lectures, so that you can experience for yourself the challenges of putting theory into practice.

  • Introduction to Business Management
  • Introduction to Marketing
  • Fundamentals of Economics
  • Fundamentals of Accounting and Finance
  • Foundation Academic English Skills 1
  • Foundation Academic English Skills 2
  • Foundation Academic English Skills 3
  • Introduction to Business Administration
  • The Economic Environment of Business
  • Marketing Essentials
  • Managing People
  • Business Analytics
  • Continuing Professional Development 1
  • Global Employability: Understanding the Skills Employers Expect
  • Exploring Business Strategy
  • Entrepreneurship
  • Leadership in Action
  • Managing Human Resources
  • Principles of Business Accounting
  • Continuing Professional Development 2
  • Professional Communication Skills for the International Workplace
  • Contemporary Business Strategy
  • Critical Issues in Globalisation
  • Project Management
  • Managing Change
  • Business Project
  • Continuing Professional Development 3
  • Understanding International Business

We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.